There are more than 2,400,000,000 people worldwide on Facebook each month with billions of connections that form a digital map of people’s real world networks of family, friends, coworkers, brands and even products. We refer to this real world map of people’s connections as the social graph. These connections all start with one person representing their true self on Facebook through a personal profile.
Ads on Facebook are seamlessly integrated into the Facebook experience. When users are browsing Facebook and interacting with their friends’ profiles, looking at pictures, Groups, Events or Pages, they see ads targeted according to their demographic information, interests and connections. These ads appear in the right-hand column of each page.