Name, Title, Location.
Brian Evans, Entrepreneur and Actor, Los Angeles, CA
How long have you been in affiliate marketing and how did you get involved?
I’ve been involved in affiliate marketing for over 6 years. My story started when I was managing high traffic SEO sites for a client. I started to realize that there must be a more efficient way to make money off of a website and web traffic than just getting paid per click (Adsense), so I decided to look into other options. I ran into the affiliate marketing industry and the rest is history!
Give us a little glimpse into what a typical day in your life looks like.
I believe in efficient working and not burning myself out.
What are your hobbies/interests/passions?
I love making movies. It’s one of my biggest passions in life. I also love acting. I believe that I was put here to be able to have a positive influence on people and I want to use that ability to help people.
There are already so many affiliate marketer and bloggers out there. What makes You different?
I don’t try to be different. I just do my thing. I read almost all the other top affiliates marketing and internet marketing blogs and I’m a big fan of all those guys. I don’t think of it as competition. Many of those guys are my friends, Mike Chiasson, Ian Fernando, it’s not about being different it’s just about being myself. All of us at the top of the heap have a unique style, so I don’t think that any of us have to worry about being different, we already are inherently different. To answer your question, I think I’m different as a blogger because I don’t pay attention to “trends” or blogger styles, I just do what I think I should do. I think people look similar when they try to match or copy someone else to become popular as a blogger.
What kinds of traffic generation methods do you focus most of your on? (PPC, SEO, SMO). Do you use any tools that you can recommend?
Campaigns that I run these days are almost entirely social media. I believe in the cave man ways of using the original tools, therefore I don’t typically use any “easy to use tools” because I find that it’s just another thing I have to learn. I already know how to use the ad managers for most platforms, so I don’t see much of a reason to learn something else to make it easier. I think they are already easy enough.
Are you currently looking to work with other marketers? if so what are the criteria for other marketers to be considered to work with you?
I do some consulting and coaching for affiliate networks, affiliate marketers, internet marketers, other consultants, small businesses, whomever. The problem is there are a lot of time wasters out there. People that aren’t serious, that are only partially committed to making serious money online I can’t work with. Therefore, I do carefully screen people that I work with. If you are serious about your business and are ready to have a passionate conversation with me about where your business is and where you NEED it to go, then firstname.lastname@example.org is my email. Make me feel like you’re not going to quit and that you WILL be successful one way or another (and believe it yourself). Those are the types of people that I want to work with.
8. For those who are interested in working with you – What’s the best way/time to reach you?
Shoot me an email at email@example.com keeping the above in mind!
What are the keys to building successful relationships between Affiliates?
Passion is most important. If you aren’t passionate , a lot of people aren’t going to want to work with you. It’s all about money, but let me tell you, the people at the top of the heap are passionate as heck. Mind you, they don’t all admit it but they had to be very passionate to get where they are. So my advice is to make sure you are passionate or re-dedicate yourself so that you are. I got this philosophy from the acting and movie business, because you WILL NOT make it if you aren’t relentlessly passionate. Be relentless passionate in everything you do and you will make it.
What do you think about where the industry is going? Where you and your company may be going? What advice would you give to affiliates to keep up the pace.
I don’t like to give predictions but I will give some advice. Here’s my advice if you are an affiliate or an affiliate network that’s trying to make it. The first thing is that a lot of affiliates and affiliate networks are out there ripping each-others ideas. News flash: just because you see a banner at a trade show or a landing page from a banner on Facebook, does not mean that it’s working! People lose THOUSANDS of dollars per day on stupid marketing.
A couple of affiliate networks that I helped out a couple years ago, had the worst banners in the world, were copying everyone else and just were a total mess. They didn’t see it. I totally cleaned up their act and today they are some of the top networks in the space.
The message is that you should do you, not someone else. Do your own thing, create a dynamic sales message that speaks to what you are doing. A big tip is to watch commercials on TV and learn what types of sales messages are out there, if you don’t have an actual sales plan in your banners/landing pages, like a product comparison, a competitor bash, or an image uplifting message, amongst others, then you have a very generic sales strategy that’s probably not going to work.