How We Score

Our scoring system is unbiased and is based on facts.

Below you will find the methods we practice when composing a review:

Networks

Payment Terms – The better payment terms a network offers the better their score will be. For example – if a network can issue payments on demand their score will be 10, if they only pay net 90 or worse.. then their score will be 1.

Promotional tools – Each type of promotional tools the network offers grants them 1 point. For example if a network only offers banners, pop-unders and email templates their score will only be 3.

Communication Channels – Each communication mean supported grants the network 2 points. For example – if the company has email, phone and Skype support – their score will be 6.

Campaign Payout Types – Each payout type supported by the network grants the network 2 points. For Example – if the network runs CPC, CPA, CPL and CPM campaigns – their score will be 8.


Programs

Payment Terms – The better payment terms a program offers the better their score will be. For example – if a program can issue payments on demand their score will be 10, if they only pay net 90 or worse.. then their score will be 1.

Promotional tools – Each type of promotional tools the program offers grants them 1 point. For example if a program only offers banners, pop-unders and email templates their score will only be 3.

Communication Channels – Each communication mean supported grants the program 2 points. For example – if the company has email, phone and Skype support – their score will be 6.

Offer Payout Types – Each payout type supported by the program grants the network 2 points. For Example – if the network runs CPA, CPL and Revshare offers – their score will be 8.


Traffic Sources

Direct Linking To Offers (AKA Hot Linking) – If the traffic source allows you to directly link to the offer page or check out page they get 10 points, if not they get 5.

Pricing Models – Each pricing model that is supported grants the traffic source 2 points. This means that if they offer bidding by CPM, CPC and CPA they will get 6 points.

Billing Terms If the traffic source accepts post pay payment terms they receive 10 points, otherwise only 5.

Targeting By Demographics

Re-Targeting If the traffic source enables advertisers to re-target their audience they receive 10 points, otherwise only 5.

Conversion Tracking Pixel – If the traffic source offers a conversion tracking pixel they receive 10 points, otherwise only 5.

Cross Platform – If the traffic source enables advertisers to target their audience on all platforms from a single interface they receive 10 points, otherwise only 5.

Targeting By Device – If the traffic source enables advertisers to target by device they receive 10 points, otherwise only 5.

Targeting By Operating System – If the traffic source enables advertisers to target by operating system they receive 10 points, otherwise only 5.

Restrictions – If the traffic source has no restrictions they receive 10 points, otherwise only 5.


Growth Hacking Tools

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